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16th October, October 2018 | 0
The much-vaunted M4 driver has turned heads with its new, revolutionary Twist Face technology and golfers are, understandably, keen to experience the difference it can provide, particularly since world number one Dustin Johnson won on the PGA Tour with the M4 just days after its launch.
Available from Clubs to Hire in steel, regular and graphite shaft options, the M4 range is already racking up record rental numbers. And the company, which launched in Faro, Portugal, in 2010, believes savvy golfers are taking the opportunity to try out the clubs in warm-weather environments.
Chief executive Tony Judge explained: “We have invested nearly half-a-million Euros in new product to go into 14 of our locations and, before we’ve even announced officially it’s available, we’ve been inundated with an astonishing amount of pre-bookings. The M4 product is available for collection now.
“TaylorMade has certainly grabbed the imagination of the golfer with the M4 and those heading away for a golf break have been quick to realise they can use their holiday as a testing period to try out the clubs and see if they are suitable for their game.”
Launched in January, the M4 driver’s Twist Face technology is TaylorMade’s solution to counteract golfers’ most-common misses, more specifically, those resulting from the high toe and low heel impacts, delivering a corrective face angle when hit off-centre for longer, straighter shots.
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